H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#27

1 167

2 829

0.39

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11/18 – 12/17

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Nov 18, 2025	164
Nov 19, 2025	242
Nov 20, 2025	327
Nov 21, 2025	258
Nov 22, 2025	145
Nov 23, 2025	134
Nov 24, 2025	185
Nov 25, 2025	158
Nov 26, 2025	209
Nov 27, 2025	171
Nov 28, 2025	198
Nov 29, 2025	112
Nov 30, 2025	104
Dec 1, 2025	189
Dec 2, 2025	195
Dec 3, 2025	197
Dec 4, 2025	202
Dec 5, 2025	157
Dec 6, 2025	128
Dec 7, 2025	123
Dec 8, 2025	221
Dec 9, 2025	281
Dec 10, 2025	296
Dec 11, 2025	279
Dec 12, 2025	210
Dec 13, 2025	128
Dec 14, 2025	129
Dec 15, 2025	191
Dec 16, 2025	148
Dec 17, 2025	32

11/18 – 12/17

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	134	4.74%
negative	210	7.42%
neutral	2485	87.84%
total	2829	100%

11/18 – 12/17

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	105	1.9%
Forums	281	5.1%
Websites	2624	47.6%
Instagram	907	16.45%
Facebook	172	3.12%
Reviews	19	0.34%
Twitter	1199	21.75%
TikTok	206	3.74%

11/18 – 12/17

H&M

Poor. The result is 0.39.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.39

11/18 – 12/17

H&M

11/18 – 12/17

H&M

~ 15 m Total

~ 421 k Positive

~ 4 m Negative

~ 3 m Webpages

~ 9 m Social Media

Sources breakdown

~ 151 k Blogs

~ 20 k Forums

~ 2 m Websites

~ 6 m Instagram

~ 180 k Facebook

– Video

~ 106 k Reviews

~ 4 m Twitter

~ 3 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	420775
Negative	4080404
Total	14675723

Source	Reach
Webpages	2607701
Social Media	9401412
Total	14675723

Source	Reach
Blogs	150695
Forums	19778
Websites	2330913
Instagram	5599281
Facebook	180078
Video	–
Reviews	106315
Twitter	3622053
TikTok	2666610

11/18 – 12/17

H&M

~ 6 k Total

134 Positive

210 Negative

19%Down

16%Down

10%Down

Sources breakdown

105 Blogs

281 Forums

~ 3 k Websites

907 Instagram

172 Facebook

– Video

19 Reviews

~ 1 k Twitter

206 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.